My Process
My Process
My Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Define the problem
Align with stakeholders on a problem statement, research questions, KPIs/OKRs, and gather all existing insights from past research or domain experts.
Execute the study
Combine qualitative and quantitative questions to uncover user attitudes and behaviors. Use SUS/QXScore to benchmark design performance.
03
Develop a research plan
Choose methods/tools, define timelines, tasks, and scripts. Right now I use Jira to manage all stages and responsibilities for each study.
02
Analyze the data
Clean the sample, code qualitative data, and run statistics like t-tests or confidence intervals to support reliable insights.
04
Deliver the results
Turn findings into actionable insights with clear next steps. I typically deliver results through decks, figjams, or written summaries.
05
Monitor the live product
After launch, track the impact of our work by using tools like Adobe Analytics to evaluate performance against KPIs/OKRs.
06
Methods
Surveys
Usability Testing
User Interviews
Playtesting
User Personas
User Journeys
Segmentation
A/B Testing
Card Sorting
Focus Groups
Diary Studies
Benchmarking
Time-out Tests
Eye-tracking
Elizabeth Phillips
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Elizabeth
Phillips
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